This project revolved around shaping the end-to-end brand experience for Geshem, a premium, eco-friendly laundry and cleaning products startup reimagining how people take care of their home. Tasked with translating the product's core promise (ultra-concentrated sheets that dissolve instantly, with no mess, no measuring, and no plastic) into a cohesive identity, my work revolved around developing the brand's logo, color palette, and typography, designed packaging that felt modern and sustainable in a category still dominated by bulky plastic jugs, and carried that same visual language through to the brand's website. The result is a consistent, contemporary experience across every touchpoint, from the packet in your hand to the site in your browser, reflecting the same simplicity and clarity the product itself promises.

My process approached Geshem as more than a laundry brand: an opportunity to reimagine an everyday chore through the lens of simplicity and care. The project began with a simple idea, that sustainability should feel effortless rather than earnest. Through a combination of brand identity, packaging design, and web design, she shaped a system where every touchpoint, the mark, the material, the interface, speaks in the same quiet, considered voice.